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Marketing (sports-oriented)

Date:2013-08-29    Browse times:

Major Goal:to cultivate senior talents of business management with the basic theories, techniques and knowledge of modern administration, economics, law, marketing etc, and with a good command of the basic features of sport activities, who can be market researchers, marketing designers and managers at sport institutions or for sport business.Major Courses:western economics, marketing, international marketing, accounting, financial management, enterprise image designing, market research and analysis, business negotiation, introduction to competitive sports, leisure sport marketing, introduction to science of physical culture and sports, management and administration of sport industry, sport events marketing, sport economics, practice of sport economics.

Degree:Bachelor of Management

Potential Careers:sport fitness and recreation centers, sport goods shops, sport stadiums, sport clubs, sport advertising, sport events organizations etc.

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